Private label carpet wholesale is one of the most effective ways for retailers and brands to build margin and brand recognition without investing in their own manufacturing facility. By sourcing carpets directly from a Chinese factory with your own branding, you control the product — without owning a single machine.
Our Tianjin Wuqing factory has been producing private label carpets for retailers and brands in North America, Europe, and Australia for over 15 years. Here's the complete guide to custom logo carpet wholesale in 2026.
Private label carpet wholesale means ordering carpets from a factory with your own brand name, logo, or packaging — rather than the factory's default branding or no branding at all. The factory manufactures the carpet; you control what goes on the hang tag, packaging, and label.
Private label is distinct from OEM (Original Equipment Manufacturing) in that you're primarily customizing the branding and packaging, not the product specifications themselves. You select from the factory's existing carpet designs, pile heights, and materials, and add your own brand identity on top.
Why private label carpet matters:
Our factory offers several levels of private label customization for carpets and rugs:
All private label options are available on top of our standard carpet base — printed carpets, shaggy carpets, faux fur rugs, bath mats, kitchen mats, and specialty rugs. You can mix and match base carpet types with the same custom branding across multiple product lines.
Custom logo pricing is layered on top of base carpet FOB prices. All prices in USD.
| Custom Option | Price Add | MOQ | Lead Time |
|---|---|---|---|
| Custom paper hang tag | +$0.20–0.35/pc | 100 pcs | Same as carpet |
| Custom polybag | +$0.30–0.50/pc | 200 pcs | +5–7 days |
| Custom cardboard tag | +$0.30–0.45/pc | 100 pcs | Same as carpet |
| Custom woven label | +$0.15–0.30/pc | 200 pcs | +3–5 days |
| Custom box packaging | +$0.50–1.00/pc | 200 pcs | +5–7 days |
Example total cost (custom hang tag on shaggy carpet):
For Shopify and e-commerce sellers: Custom polybag packaging with your brand logo transforms the unboxing experience and drives social media sharing. Many e-commerce buyers specifically look for branded products over generic alternatives. Our faux fur rug overview covers the base products that pair well with custom branding for a cohesive product line.
Yes — your brand name on hang tags, labels, and packaging is a marketing use, not a trademark registration in China. As long as you own the trademark in your target market (US, Canada, EU, etc.), you can have it printed on Chinese manufacturer packaging. We do not require trademark registration certificates to produce custom branding for you.
For print production, we need vector files (AI, EPS, or PDF) at minimum 300dpi. For simple text-based tags, a high-resolution PNG or JPEG may suffice. We accept most common formats and will confirm before production begins.
Yes — you can have one brand identity across multiple product lines (e.g., the same hang tag design on shaggy carpets, faux fur rugs, and bath mats). This creates a cohesive brand feel across your product range. Each product type has its own MOQ, so the total order will be split by product.
Our standard hang tags include generic care instructions (vacuum regularly, spot clean, etc.). If you need specific care labeling for US or Canadian retail compliance, we can include fiber content and care instructions on the tag — just let us know the regulatory requirements for your market.
Yes — sample with custom branding is available. The sample cost is typically 2-3× the standard unit price (same as our regular sample policy), plus the branding tooling/setup cost. For custom packaging, the setup cost for the first run is what makes samples more expensive. The sample cost is deductible from your bulk order if you proceed with a 200+ piece follow-up order.